68% of AI-using employees in the UK and North America save 4 hours or less per week from AI, according to a November 2025 survey from Section.
Gap Inc. is betting big on entertainment as a path to cultural relevance, creating a new chief entertainment officer role dedicated to what it calls "fashiontainment,” a strategy that blurs the lines between content creation and commerce through partnerships across music, film, sports, and gaming.
On today’s podcast episode, we discuss teens’ online behavior: which digital activities they engage in on which devices, why this could be the cohort to take social commerce mainstream, what a teen’s life on social media looks like, how these young people use AI, and more. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Paola Flores-Marquez and Emmy Liederman. Listen everywhere, and watch on YouTube and Spotify.
Uneven engagement and time spent on social platforms forces marketers to rethink scale-first social campaigns.
Fire TV's new UI weaves ads across screens, tying CTV reach to retail data and programmatic scale.
OOH is enjoying a surge in M&A as the ad format entrenches itself as a reliable, growing staple of ad budgets.
Education solutions company Sallie has launched Backpack Media, an education media network that offers marketers access to Gen Z and Gen Alpha students and the families influencing their purchasing decisions across Sallie’s owned properties, the open web, and CTV.
The retailer will close 12 Saks and three Neiman Marcus stores as it targets luxury shoppers.
The company’s copycat strategy is resonating with shoppers, but long-term growth is more uncertain.
Asics bets on race tech: Buying registration platforms aims to lock in runners, the strategy hasn’t paid off in the past.
Gas at $3.48 and weakening jobs numbers threaten fragile demand.
LendingTree, a marketplace that started in the ’90s, is taking baby steps toward agentic future.
More integrations can enable more sophisticated results, but banks have a lot of problems to solve before they can take full advantage.
Traditional financial-wellness partnerships may be less effective than digital-first ones.
More token-efficient reasoning and deeper workflow automation aim to win customers from Anthropic and Google.
Anthropic sues Trump administration over blacklist, pitting ethics against politics in the latest push to keep AI safe.
New creator tools aim to boost monetization, but weak performance perception could cloud ROI confidence.
CMOs face burnout as oversight of multiple AI tools fuels fatigue, errors, and attrition risk.
Paying for return shipping is the hardest part of returning an online order for 25% of US digital shoppers, nearly double the share who cite waiting for a refund (18%), according to a November 2025 survey from Locus and Dynata.