Dye-free cereals and other better-for-you brands aim to capture rising healthy spend.
79% of marketers boost genAI spend as creators use AI for content to drive results—but trust and governance gaps remain.
Legal pressure on Prime and pricing could nudge sellers to diversify.
Programmatic growth is concentrating inside walled gardens; the Trade Desk remains resilient, but open-web momentum is moderating amid structural and macro pressures.
Bilt sweetens its rewards with a deeper bench of luxury hotels and an AI agent to help redeem points.
The fintech and Stripe aren’t currently in talks, but a takeover is still possible.
The retailer is sidestepping in-person medical care and insurance complexities in hopes of turning pharmacy traffic into weight loss drug customers.
Brands selling health supplements need transparency around their claims, or doctors won’t recommend them to patients.
Most Americans are wary of AI, but regular users show far higher trust, proving comfort grows with experience.
Data shows the first decline in obesity rates in US adults, but children and teens moved in the opposite direction.
On today’s podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how creators were used by Olympic broadcaster NBCUniversal, and which campaign was the best — and why. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst and Editor Peter Allen Clark and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify.
Streaming consolidation takes a surprise turn: Netflix’s deal exit hands WBD to Paramount, preserving a more diversified studio and ad model.
Excludes early voters in real time as $10.8B midterms loom and 60% vote early
The Salvation Army is setting up shop in Roblox, using the gaming platform to introduce its users to thrifting and win their loyalty at an early age. The new Roblox experience “Thrift Score” models a real Salvation Army store and is stocked with player donations, original designs from players and content creators, as well as digital replicas of the physical stores' actual merchandise.
What began as an audio-only medium now spans video formats, connected TV screens, and creator-driven content that rivals traditional television.
Esports and gaming creators represent two distinct but overlapping opportunities for marketers seeking to reach engaged audiences.
Cava is doubling down on expansion while Sweetgreen rethinks its strategy.
Enforcement is disrupting staffing and dampening Hispanic consumer spending, forcing brands to adjust messaging and shift distribution strategies.
Annual revenues jumped 49% as subscribers climbed to 420K, pointing to growing demand for clothing subscription services.
Brands battle higher UX demands while inconsistent messaging blunts personalization.